Understand the game before you start
If you do not know what content is meant to do for you, every metric can change your direction.
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Content can explore a direction, build trust, attract an audience, or sell. When every goal is pursued at once, content decisions become vague.
- 01
Choose the job of the content before its format.
- 02
Track one metric that matches that job.
- 03
Do not confuse the result of one post with your identity.
Do this next.
Give your next piece one job: learning, trust, growth, or sales. Judge every other decision against it.